Occupation: Author Birth: April 7, 1940 Death: April 2, 2008
Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. So….
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling..
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some peo….
Don't be afraid of silly ideas..
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishone….
i wish means: would it be nice if.. i want means: if i want it enough i will get it..
Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing..
Do not put cleverness in front of the communication..
Be your own worst critic. When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you wil….
Start taking bad decisions and it will take you to a place where others only dream of being..
How you perceive yourself is how others will see you..
Don't give a speech. Put on a show..
Have you noticed that the cleverest people at school are often not the ones who succeed in life?.
Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the young one. He chips and putts….
You will become whoever you want to be..
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?.
having too many ideas is not always a good thing..
It's not how good you are, it's how good you want to be..
Nearly all rich and powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich….
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, ….
Everything we do we choose. So what is there to regret? You are the person you chose to be..