All maps are distorted, they are not literal fact..

When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning..

What a designer does is he makes things possible that you didn't imagine could exist before, and it makes the world a better place. You know, it's a ….

The work needs to get out of your head and on to the table, and it needs to be done from the heart..

I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some desi….

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more..

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work..

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well..

I love that the level of mediocrity rises..

Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. ….

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that doe….

Helvetica is the font of the Vietnam War..

My expectation is that technology always changes..

Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being ….

Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can ….

Marketing is neither good nor evil..

Stefan Sagmeister says that nobody innovates past forty-five, but I think he's wrong. I want to keep doing it..

You can't say there shouldn't be marketing and (that) marketing is a bad thing..

I love the big scale and immediate impact of posters. They're my favourite things to design..

Art has no purpose. It exists for its own sake..

To me what really matters is that it shouldn't matter to you what day of the week it is..