Quality means conformance to requirements, not elegance..

If we deliver on time, but the product has defects, we have not delivered on time..

Making a wrong decision is understandable. Refusing to search continually for learning is not..

When you're out of quality, you're out of business..

A rule to live by: I won't use anything I can't explain in five minutes..

The cost of quality is the expense of doing things wrong..

The great discoveries are usually obvious..

You don't have to be noisy to be effective..

Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it..

Eliminating what is not wanted or needed is profitable in itself..

You are going to be measured anyway by some means, fair or foul. Usually the one doing the measuring has nothing specific in mind; so he does it by t….

Improving quality requires a culture change, not just a new diet..

It is always cheaper to do the job right the first time..

Most things don't work like they are supposed to work..

Quality has to be caused, not controlled..

It isn't what you find, it's what you do about what you find..

In a true zero-defects approach, there are no unimportant items..

If you don't know what the defect level is, how do you know when to get mad?.

The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon….

Slowness to change usually means fear of the new..

We must define quality as conformance to specifications if we are to manage it..