In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials..

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes..

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never ….

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. In….

The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agen….

A brand is nothing but an expression of the consumer’s loyalty and trust..