First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to 24 age group, re….

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline..

It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, ….

They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume --….

I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions..

If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle..

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation..

Winston tastes good like a cigarette should.

If our company is to survive and prosper, over the long term we must get our share of the youth market..

We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been sc….

Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish….

We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and….