If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two….

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better..

The social and economic impact of the earthquake is still very present and is contributing to mental health problems, the mother who lost her husband….

My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games..

It was only after the earthquake that the health minister said mental health should be a priority and that the issue was talked about..

Being the puppet master, it's like running Nintendo of America..

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products..

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that gro….

We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for ….

Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they….

The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do….

For us, launching new systems is about bringing new consumer experiences to the marketplace and we're doing that with Nintendo land and third-party p….

Attitudes to mental health are slowly changing, there's less stigma among healthcare workers and a greater commitment to provide mental health treatm….

There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and….

The impact of the earthquake on mental health was huge and unimaginably deep in people's lives. Some lost all benchmarks and references because of th….

Mario sees himself in Nintendo DS, and he feels like flying..

DS not only changes Nintendo, it changes our industry..

I feel just like a purple Pikmin..

My name is Reggie, and I, am happy..