National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies..

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them..

Viral videos arent just about being funny. Theyre about identity creation..

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an e….

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute sho….

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from ….

Notional is a production company with the DNA of an Internet company that makes content for everything..

Smaller stuff tends to get shared more frequently..