If we are paying attention to something, it's important. That's how we decide to pay attention. But a communicator can reroute our attention to somet….

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation..

Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It's the ability to cause people to have somethi….

Our best evidence of what people truly feel and believe comes less from their words than from their deeds..

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirab….

A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until ….

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously..

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that lea….

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People sim….

There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to get what they wa….

The joy is not in experiencing a scarce commodity but in possessing it..

Pre-suasion is the practice of getting people sympathetic to your message before they experience it..

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day..

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at ….

What I'm talking about is pre-suasion, directing their minds to the moment before they experience the content. There's this interesting study. A guy ….

There is a study that shows that people who were asked their political opinions, when there was a picture of the American flag in the corner of the q….

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and defle….

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others..