Listen to your instincts, then do the opposite..

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the ….

What you want to do as a living and get paid for, others want to do as a hobby and for free..

We are not in the business of being original. We are in the business of reusing things that work..

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote a….