You never pull the trigger until you know you can win..

Taking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it..

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticat….

It's better to be in charge of change than to have to react to change..

In the Rather/Bush incident, it was totally unfair. CBS was trying him and convicting him and trying to execute him on national television. They had ….

As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the….

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable..

You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B….

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbe….

I quit politics because I hated it..

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be dam….

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worke….

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as….

The candidates that can’t face Fox, can’t face al Qaeda..

Just because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking ….

They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view.….

Everybody fears the unknown. But I have a strong feeling there's something bigger than us. I don't think all this exists because some rocks happened ….

Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye..

Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. T….

People always describe my successes in life. My successes in life tend to be personal, not career..

Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him..