A visual image is a simple thing, a picture that enters the eyes..

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the secon….

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy..

Lives, like money, are spent. What are you buying with yours?.

The risk of insult is the price of clarity..

String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's v….

If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it..

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single questi….

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs..

Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you t….

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough..

Our actions are all that separate our daydreams from our goals..

Turning the other cheek isn't submissive. It's defiant..

One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already f….

A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the….

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and t….

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, e….

No trade will be made unless they want the thing more than they want their money..

The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. L….

The first step in persuasion is to entice your target to imagine doing the thing you want them to do..

The first step in exceeding your customer's expectations is to know those expectations..