No matter what you choose, build stuff and be around smart people..

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30..

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated..

To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone..