Scott Berkun

Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel. If you forget people’s concerns and feelings when you present an innovation, or neglect to understand their perspectives in your design, you’re setting yourself up to fail.

There is a big difference between wanting to say you wrote a book, and actually writing one. Many people think they want to write, even though they find crafting sentences and paragraphs unpleasant. They hope there is a way to write without writing. I can tell you with certainty there isn’t one.