Sergey Brin

When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.

We have tried to define precisely what it means to be a force for good - always do the right, ethical thing. Ultimately, 'Don't be evil' seems the easiest way to summarize it.

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.