It takes a lot of hard work to make something simple..

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle..

Strategy is figuring out what not to do..

It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do..

Customers don't measure you on how hard you tried, they measure you on what you deliver..

If you're afraid of failing you won't get very far.

Don’t let the noise of others’ opinions drown out your own inner voice..

Don't just live a life; build one..

Your time is limited, so don't waste it living someone else's life..

The most important decisions you make are not the things you do, but the things you decide not to do..

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought….

Focus and simplicity...once you get there, you can move mountains..

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's th….

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not ye….

You‘ve got to start with the customer experience and work back toward the technology - not the other way around..

Everything is based on a simple rule: Quality is the best business plan, period..

Innovation is the ability to see change as an opportunity - not a threat.

If you define the problem correctly, you almost have the solution..

Whatever you do, you must never let the voice in your head control the brain in your heart..

Great things in business are never done by one person, they're done by a team of people..

Learn continually - there's always "one more thing" to learn!.