I like capturing stuff that is disappearing - that’s the point of photography. What I am photographing is an imaginary place that never existed, but ….

I know the world that I am painting is not a reality. It is a whim, an entertainment to provoke something in people, whether as escapism or relief. I….

Even the pictures I was doing at college - a little narrative based on a butterfly catcher, or a chimney sweep - the images were always telling stori….

The point of fashion is that you take the picture you want. And fashion is the only photography that allows fantasy, and I'm a fantasist..

Looking back at my earlier pictures, I think that the work is very much coming from the same place. I have gone through a period of challenging mysel….

Your aim as a photographer is to get a picture of that person that means something. Portraits aren't fantasies; they need to tell a truth..

You have to raise the bar. Give yourself a challenge. Ask yourself, 'How can one make the impossible materialise?'.

I don’t believe in originality. You take inspiration from whatever moves you and you find your voice in those things..

I don't want to sound mystical but sometimes when you take a picture - when the sets are in place - then something takes over and leads you. It's thi….

Fantasy isn't something I put into the pictures; I don't try and inject them with a sense of play. But it's about being an honest photographer; a pho….

When I was at college, the idea of fashion was more immediate to me, whereas art photography, the depth of it, was a different thing. Storytelling - ….

Only photograph what you love..

It is very difficult to make the ideas in my head come to life, but what is harder is making them look effortless..

I've never been in love with fashion, actually; trends and catwalks don't interest me. I love clothes; I love them historically and currently. They r….

I'm very particular who I work with. I'm not interested in portraying women with a cliched, generic look. I'm interested in a model who I can take a ….