We'll look at the japanese launch as a model and aspire to have things go as well as they did over there..

And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new….

But we also think that we've got more quite alot more support than any new format has ever had..

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time..