Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely ….

What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to ….

Brands and branding are the most significant gifts that commerce has ever made to popular culture..

Branding is a profound manifestation of the human condition.

The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes af….

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial or….

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them..

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little un….