The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David OgilvyRead
Start out by making 100 users really happy, rather than a lot more users only a little happy.
Interpretation
What this quote means
Focus on quality over quantity when it comes to user satisfaction.
This quote by Paul Buchheit emphasizes the importance of prioritizing a small number of truly satisfied users over a larger group of users who experience only minimal satisfaction. It suggests that deep customer engagement and creating strong loyalty among a few can ultimately be more beneficial for long-term success than spreading efforts thin to please everyone minimally.
Themes
User SatisfactionQualityHappy UsersFocusLoyalty
In practice
Example use cases
During a product launch, the CEO quoted, 'Start out by making 100 users really happy,' to emphasize the focus on customer experience.
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