I am able to control only that which I am aware of. That which I am unaware of controls me. Awareness empowers me.

- John Whitmore

Building awareness and responsibility is the essence of good coaching.

- John Whitmore

The carrot and the stick are prevasive and persuasive motivators. But if you treat people like donkeys, they will perform like donkeys.

- John Whitmore

Probems must be resolved at the level beneath the one at which they occur.

- John Whitmore

Learning to create is essential, necessary, vital & fundamental. It is the centrepiece in which you create the life that you really want

- John Whitmore

Coaching is unlocking a person's potential to maximize their growth

- John Whitmore