There is an abundance of data available in the digital world and if it’s harnessed effectively and correctly it can provide terrific insights.

- Gian Fulgoni

The number of clicks on display ads is not an accurate predictor of the effectiveness of online display ads.

- Gian Fulgoni

People are increasingly using the Internet for easy price comparisons. Also, the reliability of delivery of a product bought over the Internet has in…

- Gian Fulgoni