If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.
The technology is not only the way we change stories, but also changing the relationship to the consumer. - Norman Pearlstine
The technology is not only the way we change stories, but also changing the relationship to the consumer.
- Norman Pearlstine
You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience. - Norman Pearlstine
You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs. - Norman Pearlstine
Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising. - Norman Pearlstine
I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.
I've always had an interest in geopolitics and macroeconomics. - Norman Pearlstine
I've always had an interest in geopolitics and macroeconomics.
I think there's still room for compelling voices to build up and get a great following. - Norman Pearlstine
I think there's still room for compelling voices to build up and get a great following.
The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If y… - Norman Pearlstine
The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If y…
If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it b… - Norman Pearlstine
If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it b…
If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be… - Norman Pearlstine
If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be…
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