Advertising, if it is any good, should help to confirm what already is, not what should be.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and a… - Scott Bedbury
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and a…
- Scott Bedbury
Advertising, if it is any good, should help to confirm what already is, not what should be. - Scott Bedbury
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreci… - Scott Bedbury
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreci…
For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat … - Scott Bedbury
For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat …
Branding is everything - and I mean everything. - Scott Bedbury
Branding is everything - and I mean everything.
A great brand is a story that's never completely told. - Scott Bedbury
A great brand is a story that's never completely told.
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. … - Scott Bedbury
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. …
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