Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, bu…

- Daniel Starch

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

- Daniel Starch

Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate hum…

- Daniel Starch

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's licen…

- Daniel Starch

Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the be…

- Daniel Starch

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expen…

- Daniel Starch