Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a t… - Claude C. Hopkins
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a t…
- Claude C. Hopkins
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place… - Claude C. Hopkins
The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place…
Curiosity is one of the strongest human incentives - Claude C. Hopkins
Curiosity is one of the strongest human incentives
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. - Claude C. Hopkins
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Don't think of people in the mass. That gives you a blurred view. - Claude C. Hopkins
Don't think of people in the mass. That gives you a blurred view.
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the gre… - Claude C. Hopkins
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the gre…
Address the people you seek, and them only - Claude C. Hopkins
Address the people you seek, and them only
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves - Claude C. Hopkins
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and conv… - Claude C. Hopkins
Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and conv…
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