The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.
Asymmetry is the rhythmic expression of functional design. - Jan Tschichold
Asymmetry is the rhythmic expression of functional design.
- Jan Tschichold
White space is to be regarded as an active element, not a passive background. - Jan Tschichold
White space is to be regarded as an active element, not a passive background.
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b… - Jan Tschichold
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b…
Readers want what is important to be clearly laid out; they will not read what is too troublesome. - Jan Tschichold
Readers want what is important to be clearly laid out; they will not read what is too troublesome.
Perfect typography is more a science than an art. - Jan Tschichold
Perfect typography is more a science than an art.
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner. - Jan Tschichold
My errors were more fertile than I ever imagined. - Jan Tschichold
My errors were more fertile than I ever imagined.
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea… - Jan Tschichold
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea…
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings. - Jan Tschichold
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
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