If we do not know who the customer is, we do not know what quality is.

- Eric Ries

We must learn what customers really want, not what they say they want or what we think they should want.

- Eric Ries

The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the…

- Eric Ries

Learning is the essential unit of progress for startups.

- Eric Ries

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to disco…

- Eric Ries

If you cannot fail, you cannot learn.

- Eric Ries

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers w…

- Eric Ries

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

- Eric Ries

The only way to win is to learn faster than anyone else.

- Eric Ries