alternative-euphemisms-nettle-word-atheism-precisely-taboo-word-frissons

The alternative which I favor is to renounce all euphemisms and grasp the nettle of the word atheism itself, precisely because it is a taboo word carrying frissons of hysterical phobia. Critical mass may be harder to achieve than with some non-confrontational euphemism, but if we did achieve it with the dread word atheist, the political impact would be all the greater.

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