An idea doesn't count if you can't use it

- Beth Comstock

Our job is to understand where the market is heading and translate that into practical action.

- Beth Comstock

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

- Beth Comstock

In big companies projects have to scale and Lean Startup help us to do it

- Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an…

- Beth Comstock

The more passionate that someone is about something, the more you have to listen to them.

- Beth Comstock

Marketing is about innovation.

- Beth Comstock

Mind share before market share.

- Beth Comstock

Some dream in color. We dream in scale.

- Beth Comstock