If you intend to die, you can do anything.

- Chip Kidd

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

- Chip Kidd

Never fall in love with an idea. They're whores.

- Chip Kidd

I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.

- Chip Kidd

If you can properly define the problem, then you've already defined the solution as well.

- Chip Kidd

Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.

- Chip Kidd

A book cover is a distillation. It is a haiku of the story.

- Chip Kidd

Antisappointment. Anticipation colliding head-on with the certainty of its own doom.

- Chip Kidd

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

- Chip Kidd