3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. …

- Lester Beall

The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative.

- Lester Beall

The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.

- Lester Beall

A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, …

- Lester Beall

Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music.

- Lester Beall

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.

- Lester Beall