Apple stood for something and had a reason for being that wasn't just about making money.
To do something innovative means that you reject reason. - Jonathan Ive
To do something innovative means that you reject reason.
- Jonathan Ive
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not g… - Jonathan Ive
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not g…
It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be fait… - Jonathan Ive
It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be fait…
There's no learning without trying lots of ideas and failing lots of times. - Jonathan Ive
There's no learning without trying lots of ideas and failing lots of times.
There is beauty when something works and it works intuitively. - Jonathan Ive
There is beauty when something works and it works intuitively.
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great. - Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
The best ideas start as conversations. - Jonathan Ive
The best ideas start as conversations.
There are a thousand no's for every yes. - Jonathan Ive
There are a thousand no's for every yes.
It's very easy to be different, but very difficult to be better. - Jonathan Ive
It's very easy to be different, but very difficult to be better.
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