Focus on just a few things, and do them better than anybody else.

- Steve Ells

You know, I hate to borrow Apple's tag, but think different. Really. From the very beginning. I didn't know what the fast-food rules were. I got my t…

- Steve Ells

I'm always tweaking, always trying to make it better, constantly moving the levers and dials.

- Steve Ells

When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking …

- Steve Ells

We aspire to make artisanal tortillas on an industrial scale.

- Steve Ells

We decided long ago that we didn't want Chipotle's success to be tied to the exploitation of animals, farmers, or the environment, but the engagement…

- Steve Ells

Just because food is served fast doesn't mean it has to be made with cheap raw ingredients, highly processed with preservatives and fillers and stabi…

- Steve Ells