On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Satoru IwataRead
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
Interpretation
The future of video-game platforms must be considered as a whole to ensure sustainability.
Satoru Iwata emphasizes the importance of adopting a comprehensive perspective when planning the future of video-game platforms. He suggests that without a holistic approach, companies like Nintendo may struggle to thrive in the rapidly changing landscape of the gaming industry over the next decade.
In practice
In a presentation about the future of technology and gaming.
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Video games are meant to be just one thing: Fun! Fun for everyone.
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy
Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions.
The process of preparing programs for a digital computer is especially attractive, not only because it can economically and scientifically rewarding, but also because it can be an aesthetic experience much like composing poetry or music.
The invisibility of work and workers in the digital age is as consequential as the rise of the assembly line and, later, the service economy.
One of the things I'm excited about is the observation that gamers are creators and creators are gamers too. We used to think of creators as workstation customers and think of gamers as consumers.
This is the whole point of technology. It creates an appetite for immortality on the one hand. It threatens universal extinction on the other. Technology is lust removed from nature. - Murray (WN 285)
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