The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea... The artist as businessman is uglier than the busin…

- Ad Reinhardt

Art is too serious to be taken seriously.

- Ad Reinhardt

My painting represents the victory of the forces of darkness and peace over the powers of light and evil.

- Ad Reinhardt

There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.

- Ad Reinhardt

An artist who dedicates his life to art, burdens his art with his life, and his life with his art.

- Ad Reinhardt

Only a bad artist thinks he has a good idea. A good artist does not need anything.

- Ad Reinhardt

The only and one way to say what abstract art or art-as-art is, is to say what it is not.

- Ad Reinhardt

As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of col…

- Ad Reinhardt

Painting cannot be the only activity of a mature artist.

- Ad Reinhardt