In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
Designers are not users. - Jakob Nielsen
Designers are not users.
- Jakob Nielsen
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will … - Jakob Nielsen
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will …
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations … - Jakob Nielsen
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations …
...pay attention to what users do, not what they say. - Jakob Nielsen
...pay attention to what users do, not what they say.
Information Overload = "information pollution" - Jakob Nielsen
Information Overload = "information pollution"
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. - Jakob Nielsen
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.
Three Tips: Simplify, Simplify, Simplify. - Jakob Nielsen
Three Tips: Simplify, Simplify, Simplify.
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all… - Jakob Nielsen
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all…
A bad website is like a grumpy salesperson. - Jakob Nielsen
A bad website is like a grumpy salesperson.
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