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Audience members are only concerned about the story, the concept, the bells and whistles and the noise that a popular film starts to make even before it's popular. So audiences will not be drawn to the technology; they'll be drawn to the story. And I hope it always remains that way.
Steven Spielberg
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Interpretation

What this quote means

Audiences value the narrative and emotional impact of films over the technical aspects or hype surrounding them.

In this quote, Steven Spielberg emphasizes that the heart of cinema lies in storytelling rather than technological advancements or marketing hype. He believes that regardless of how popular or advanced a film becomes, it is the story that truly resonates with audiences and captures their interest. This perspective reinforces the importance of narrative in filmmaking, suggesting that great storytelling should always remain the focal point of the cinematic experience.

Themes

StorytellingAudienceCinemaFilmNarrative

In practice

Example use cases

This quote can be used as a guiding principle when discussing film production in a workshop.

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I just had a crazy, wild imagination all my life, and science fiction is the greatest outlet for me.
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I wanted to do another movie that could make us laugh and cry and feel good about the world. I wanted to do something else that could make us smile. This is a time when we need to smile more and Hollywood movies are supposed to do that for people in difficult times.
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There are so many rumours about so many of us in the public eye. Sometimes it's too hard to deny what is not true.
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