The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.
Interpretation
The quote illustrates how modern advertisements use rapid imagery to overwhelm viewers, replacing deep thought with sensory stimulation.
Ray Bradbury critiques the nature of television advertising, highlighting how commercials, filled with numerous quick cuts, distract viewers and diminish their capacity for critical thinking. He suggests that rather than prompting thoughtful engagement, these sensory bombardments serve as a shortcut that undermines meaningful reflection.
In practice
In a speech about the impact of media on society.
I've written about 2,000 short stories; I've only published 300 and I feel I'm still learning. Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer. Ray Bradbury, 1967 interview (Doing the Math - that means for every story he sold, he wrote six "un-publishable" ones. Keep typing!)
I never went to college, so I went to the library.
There must be something in books, something we canβt imagine, to make a woman stay in a burning house; there must be something there. You donβt stay for nothing.
I think the sun is a flower, That blooms for just one hour.
The first thing a writer should be is - excited. He should be a thing of fevers and enthusiasms. Without such vigor, he might as well be out picking peaches or digging ditches; God knows it'd be better for his health.
You can't try to do things; you simply must do them.
With the development of the Internet...we are in the middle of the most transforming technological event since the capture of fire. I used to think that it was just the biggest thing since Gutenberg, but now I think you have to go back farther.
Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.
I love technology, and I love science. It's just always all in the way you use it. So there's no - you can't really blame anything on the technology. It's just the way people use it, and it always has been.
My recommendation for SEO is very simple. Itβs Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.
I have always felt it is my destiny to build a machine that would allow man to fly.
I believe the continually advancing Information Revolution will lend us the wisdom and strength to address humanity's previously unsolvable problems and help us make a positive impact on all of society.
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