If you view life as a gold rush, you're going to end up worshiping a golden calf. And when you call for help, and that golden calf can't respond, you go under.
Cornel WestRead
Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.
Interpretation
What this quote means
True awareness involves breaking from common perceptions and questioning established norms.
This quote by Shoshana Zuboff emphasizes the importance of awareness in understanding our surroundings. It suggests that to truly be aware, one must first disrupt the automatic acceptance of the world, leading to the reevaluation and transformation of previously held categories of experience and thought.
Themes
AwarenessExperienceQuestionChangePerception
In practice
Example use cases
During a discussion about societal norms, one could use this quote to highlight the need for critical thinking.
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