I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper …

- Roger Martin

In order to have a hope of creating better answers, we need to deeply understand the logic of the opposing answers. That means thinking about how we …

- Roger Martin

The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try t…

- Roger Martin

The two most fundamental strategic choices are deciding where to play and how to win.

- Roger Martin

The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to be committ…

- Roger Martin

The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of c…

- Roger Martin

I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitu…

- Roger Martin

Design isn't just about making things beautiful; it's also about making things work beautifully.

- Roger Martin

You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk bu…

- Roger Martin