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It is an axiom of political life that you never raise expectations, whether in a political or military campaign, because your defeats are then magnified and your victories discounted.
Charles Krauthammer
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Interpretation

What this quote means

One should avoid raising expectations to prevent disappointment in failures and underappreciation of successes.

This quote emphasizes the importance of managing expectations in the realm of politics and military campaigns. By keeping expectations low, political leaders can avoid the pitfalls of disappointment when things do not go as planned, ensuring that both victories are appreciated and defeats are not overly magnified in the public perception.

Themes

ExpectationsPoliticsCampaignSuccessFailure

In practice

Example use cases

During a political debate, this quote could serve to remind candidates to be realistic about their promises.

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When a party is in opposition, it opposes. That's its job. But when it comes to power, it must govern. Easy rhetoric is over, the press of reality becomes irresistible. By necessity, it adopts some of the policies it had once denounced. And a new national consensus is born.
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