Being the puppet master, it's like running Nintendo of America.

- Reggie Fils-Aime

Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.

- Reggie Fils-Aime

If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two…

- Reggie Fils-Aime

My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games.

- Reggie Fils-Aime

Mario sees himself in Nintendo DS, and he feels like flying.

- Reggie Fils-Aime

My name is Reggie, and I, am happy.

- Reggie Fils-Aime

I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.

- Reggie Fils-Aime

The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that gro…

- Reggie Fils-Aime

I feel just like a purple Pikmin.

- Reggie Fils-Aime