The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to be.
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an… - John Elkington
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an…
- John Elkington
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language … - John Elkington
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language …
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut… - John Elkington
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…
Behavioral change is more important than individual product choices. They both have a role to play. - John Elkington
Behavioral change is more important than individual product choices. They both have a role to play.
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. - John Elkington
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
I think that consumerism is intrinsically a pretty flawed social system. - John Elkington
I think that consumerism is intrinsically a pretty flawed social system.
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu… - John Elkington
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m… - John Elkington
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…
Any prudent business looks at the reality and how to maximize our investment. - John Elkington
Any prudent business looks at the reality and how to maximize our investment.
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