Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability - his mind was - his mind and his heart were very well-connected. And so he genuinely empathized.
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of … - Frank Luntz
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of …
- Frank Luntz
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But… - Frank Luntz
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But…
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. - Frank Luntz
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word… - Frank Luntz
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word…
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl… - Frank Luntz
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl…
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me. - Frank Luntz
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being … - Frank Luntz
The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being …
We are so divided, and we recognize that we're divided, that we're looking for ways to come together. - Frank Luntz
We are so divided, and we recognize that we're divided, that we're looking for ways to come together.
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo… - Frank Luntz
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo…
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