I don't have any great ambition to go out and make money. But I am still fascinated in starting up businesses and starting it in a way and running in…

- Michael Birch

If you are going truly viral, you don't need press. I mean, MySpace grew for a very long time without any press.

- Michael Birch

People can live without a Facebook account: my 13-year-old daughter has cancelled her account because it's not cool anymore.

- Michael Birch

Birthday Alarm was a very simple site based on being reminded of your friends' birthdays.

- Michael Birch

When I was a kid, I really liked playing chess, which is pretty geeky; I just enjoyed it - thinking, exercising my mind. And I found computers to be …

- Michael Birch

Myspace was always a bit edgy. People identified it with edginess and music.

- Michael Birch

I built websites for myself. I didn't want to work for anyone else. I came from a science background, so I approached things fairly analytically.

- Michael Birch

I wanted to build something that was a system - that was mechanical and would propagate itself like a virus. I needed a way for it spread from person…

- Michael Birch