Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as mar… - Lisa Gansky
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as mar…
- Lisa Gansky
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these … - Lisa Gansky
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these …
Access to goods, services & talent triumphs over ownership - Lisa Gansky
Access to goods, services & talent triumphs over ownership
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation'… - Lisa Gansky
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation'…
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks you… - Lisa Gansky
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks you…
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible. - Lisa Gansky
Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
A brand is a voice and a product is a souvenir. - Lisa Gansky
A brand is a voice and a product is a souvenir.
The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mes… - Lisa Gansky
The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mes…
Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of … - Lisa Gansky
Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of …
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