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A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

David A. Aaker
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A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it …

- David A. Aaker

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the…

- David A. Aaker
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