The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex a…

- Simon Anholt

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

- Simon Anholt

The strengths of America's international standing continue to be innovation, opportunities and vibrancy.

- Simon Anholt

The only remaining superpower is international public opinion.

- Simon Anholt