Go see, ask why, show respect.

- Fujio Cho

We get brilliant results from average people managing brilliant processes - while our competitors get average or worse results from brilliant people …

- Fujio Cho

Many good American companies have respect for individuals, and practice Kaizen and other TPS {Toyota Production System} tools. But what is important …

- Fujio Cho

We place the highest value on actual implementation and taking action. There are many things one doesn’t understand and therefore, we ask them why do…

- Fujio Cho

First we build people, then we build cars.

- Fujio Cho

Plans are things that change.

- Fujio Cho

Environmentally friendly cars will soon cease to be an option...they will become a necessity.

- Fujio Cho