You train all year for the physical aspect of cycling, but you can't plan for what comes next. You're still the same person. External perceptions might change, but inside, you're the same.
Bradley WigginsRead
To be brutally honest, it's simple economics. If they want to come into cycling, sponsors need to know the team they are funding is clean, otherwise the risk is just too great.
Interpretation
What this quote means
Sponsorship in sports relies on trust in the integrity and ethics of the teams supported.
In this quote, David Millar emphasizes that sponsors are hesitant to invest in cycling teams unless they are assured of the team's commitment to clean competition. The implication is that the sport's reputation, particularly concerning doping, affects its economic sustainability, creating a demand for transparency and ethical behavior in athletes to maintain financial support from sponsors.
Themes
CyclingSponsorshipEthicsTrustEconomics
In practice
Example use cases
This quote could be used in a speech to aspiring athletes to highlight the importance of integrity in sports.
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